Marketing Tips Articles » return address labels

Look Professional on Paper: How Return Address Labels, Letterhead and Stationery Can Reinforce Your Brand

admin — Tue, 15 Sep 2009 15:17:24 +0000

Whether your business is small, medium-sized or large, you have to think about how you can make a professional impression on your customers, clients, partners and employees. An easy way to begin establishing this image is to brand your paper and stationery.

Letterhead

Whether you’re sending out direct mail or simply corresponding with partners or vendors, having branded letterhead is like putting your stamp of approval on anything that gets printed on it. People always look for a logo, symbol or brand message to assure themselves that documents are authentic and actually from the business or organization being represented. By adding your logo you not only make your documents look more official, but you reinforce the authority of your brand and create increased recognition.

Envelopes

Simultaneously save time and reinforce your brand by purchasing envelopes that match your letterhead. By coordinating your stationery you’ll have a consistent look that will make you instantly recognizable to customers and prospects. You can also print your return address directly on your envelopes, saving you from the tedious task of writing it out every time you send something through the mail.

Return Address Labels

Return address labels are an affordable, yet effective way to brand your mail. Even if you don’t have letterhead or customized envelopes, return address labels let your target audience know where the mail is coming from and who you are. Furthermore, by adding your logo, you can continue to create brand awareness. To complete your stationery set you can match your labels to your letterhead and other marketing materials like brochures, window signs, car door magnets and more.

Holiday Cards

A great way to strengthen customer loyalty and make a positive impression on customers is to send out branded holiday cards and postcards. You can let customers know that you’re thinking of them during the holiday season while reinforcing your brand identity by adding your logo and a custom message to your cards.

Presentation Folders

Let customers know how professional and organized you are with presentation folders. If you own the type of business where you frequently need to present your customers with paperwork – like a real estate agency, home remodeling business or insurance agency – presentation folders can complete the reliable and experienced impression you want to make. For further cohesion, match your folders with your other stationery – and definitely add your logo.

Establishing a brand identity takes time and effort and requires you to do more than just slap your logo and tagline on your stationery and marketing materials. However, with these basic items you can lay the foundation for a solid, recognizable brand that shows customers and prospects that you’re the right business for them.

Make Wedding Invitations Easier With Custom Return Address Stickers

admin — Fri, 20 Mar 2009 17:26:55 +0000

Can a printing company make wedding return address stickers special?

By the time you have created a list of people to invite to your wedding, you have several, if not hundreds of people to mail invitations to. It is going to be time consuming enough to write their names and addresses on the envelopes, so there is no way you’re going to write your return address on all of them and then fill out the address information on the RSVP postcards, too. Wedding return address stickers are going to be your new best friend.

To really make your return labels special, why not upload your engagement portrait? This company makes it really simple to use your own logo or art to customize one of the address label layout options. Simply choose a design, double click on the white space to upload your image and choose the image you want to use from your computer’s files. After the image is uploaded, they prompt you to resize it or crop it to fit the space on the label. Take a moment to admire that happy couple on the label proof. You have some gorgeous wedding address labels and you have freed up enough time to move on to the next wedding-planning challenge.

Artists, Make Your Life Easier With Return Address Labels

admin — Fri, 20 Mar 2009 17:26:20 +0000

Should I customize a return address label for art swaps?

You’ve been working on a swap with a large group of other artists and you finally have all the pieces ready to go. Now, you just need to put your name, email and website on the back of 51 pieces of artwork. You’re getting hand cramps thinking about it and you are signed up for two more swaps this month. There has to be an easier way to identify your art when you are doing massive art exchanges like this. Then, you remember that you can make custom return address labels. There are several custom options available. To choose the labels that are right for you, you should:

Think about where you are as an artist. Are you experimenting with new styles or are you just starting out? If so, you probably will want to choose simple customization options, like using the address fields to type in your email address and website URL instead of your home address. If you feel that your style has evolved to the point that you are going to be happy with a piece of art for quite some time, perhaps you’d rather upload a photo of one of your pieces to replace the standard artwork on the labels.
Consider how many swaps will be using the colors of the label you are designing. You may want to choose a label with a neutral background color if you don’t use the same color palette in most of your art.

Use Return Address Labels to Promote Yourself

admin — Fri, 20 Mar 2009 17:26:03 +0000

Are return address labels useful for small businesses?

If you have a small business, return address labels offer a very cheap and effective way for you to promote your business. To turn these inexpensive address labels into a marketing tool, you may want to:

Design labels that promote your business website and email address. Apply them to product packaging so people remember where they bought the items they are using when they need to restock.
Use labels to personalize generic treat bags. Put a few samples and some candy in them to give away when you set up a table to promote your business at local events.
Create a set of labels that offer promotional messages. For example, you could make labels that have your business name on the first line and a message that says, Buy one, get one free, or Store special: 50% off, on the next line.
Use labels to make a quick and easy reward program for frequent buyers. Give customers a business card or make a special reward card. Every time they make a purchase, stick a label on the card. When they collect a certain number of labels, allow them to redeem their cards for a percentage off the next purchase or for a small free item.