Marketing Tips Articles » brochures

Go green with your marketing

admin — Tue, 21 Jul 2009 15:23:10 +0000

There is a lot of talk about “going green” these days. Today’s consumers are expressing a growing interest in sustainability. As a business owner, it is important that you keep these interests in mind while marketing your business. Let your customers know what your business is doing every month to become more eco-friendly.

Start by printing your business cards, brochures, and all your marketing materials on recycled paper. Also try cutting down on plastic. Design custom tote bags as promotional items for your customers. Customers will feel good about supporting a business that shares their environmental concerns.

FREE!

admin — Mon, 20 Jul 2009 18:37:12 +0000

They say that in the business world, “FREE” is the key. The word “Free” should be on your mind when designing all of your marketing materials. Consider creating some promotional items, or free gifts with purchase, like key chains, hats, or T-shirts for your small business. When it’s time to create your flyers, postcards, or brochures, the word “Free” should be very dominant. Be sure to include an expiration date, to suggest a sense of urgency.

Get more bang for your buck, trim your ads

admin — Fri, 17 Jul 2009 15:34:15 +0000

As a small business owner, you are always looking for ways to get more bang for your buck. One easy way to do this is by trimming your ads. Look at some of your marketing materials and decide if any of them can be reduced in size. For example, instead of sending out a postcard featuring one promotional deal, split the card in half and feature two separate offerings. Keep the text short and sweet. Consumers want to understand the ad within a few seconds.

Go through your brochures, too. Can you edit or update the content? Free up some space by removing boring graphics?

Don’t bore your customers, rotate your marketing techniques

admin — Fri, 17 Jul 2009 14:38:19 +0000

In marketing, as in life, it is important to keep things fresh. When we become complacent, we are unable to thrive. However, when we expose ourselves to new things, our senses come alive.

As a small business owner, you must do your best to keep your marketing techniques fresh. Don’t mail out postcards every month. Your customers will expect them, become bored, and toss them in the trash. For a simple solution, try rotating your marketing techniques. Create brochures one month and flyers another. Instead of using that same old sandwich board outside your ice-cream store, design an eye-catching banner. Give your dated business cards a makeover, too!

These changes are certain to grab people’s attention and draw more customers to your small business.

Use joint promotions to market your small business

admin — Tue, 14 Jul 2009 13:44:45 +0000

Joint promotions are a fantastic way to market your small business. Create deals with some non-competing local businesses. Agree to endorse each other’s services. For example, your hardware store could display a stack of brochures for a local home goods or furniture store. In return, they would offer a coupon for your store to all of their customers. That way, customers who are interested in home improvement and interior design will have two businesses that are willing to assist them with their project. They will not feel stressed or confused, with several competitors pulling them in different directions.

Offer to endorse another business in exchange for their endorsement of your business. This is a great way to acquire new customers as well as build contacts in the community.

Who are you trying to attract?

admin — Tue, 07 Jul 2009 15:58:43 +0000

When designing marketing materials for your business, one of the first questions you should ask is, “who am I trying to attract?” What group of people will support your business the most? Are you appealing to students, families, young singles, the elderly?

Once you answer this question, keep this group in mind when designing your marketing materials. For example, if you are a doctor who specializes in geriatric medicine, an ultra-trendy business card may not be ideal, no matter how much you like the design. A simple card printed on quality card stock would be best. Including an appointment reminder on the back of the card would be helpful, too.

If you own a family restaurant, you want your marketing materials to reflect your relaxed and casual atmosphere. Stay away from elegant script or images of martini glasses and olives.

Recruit some friends or family members who would be likely clients, and ask them how they feel about your possible designs.

Keep their thoughts in mind while designing postcards, brochures, and letterhead, too.

Remember, as your business grows and evolves over time; don’t be afraid to make simple changes to your logo or marketing materials.

Market your salon or spa

admin — Wed, 24 Jun 2009 20:15:50 +0000

As the owner of a beauty salon or spa, it is your job to help customers relax, and make them feel great. Make all of your lives easier by marketing your business with quality products.

Design products that will keep your contact information at your clients’ fingertips. After a long week at work, your client may look down at the custom pen you gave her and decide to call and make an appointment for a last-minute massage.

Create custom brochures that explain all the services you provide. Market with e-mail and send your customers special offers. Design beautiful thank you cards to let your customers know how much you appreciate them.

Creating your marketing materials is easy. Simply upload your own design or browse through online galleries to find the right look for your beauty, salon, or spa products.

Gift certificates for any occasion

admin — Tue, 23 Jun 2009 15:33:48 +0000

Gift certificates are a fantastic way to acquire more business, especially during the holidays. Offering gift certificates is a small step that can make a big difference for your business. Luckily, custom gift certificates are quick and easy to order. Upload your own creation, or search through hundreds of designs online.

Design something fun and bright for your toy store, or something more subtle to compliment your spa. Put out a sign or card so your customers know that you offer gift certificates.

Also, create a brochure, detailing the products and services you offer, to include with the gift certificate.

Paired with a matching envelope, a gift certificate to your business is the perfect present for any occasion.

Gift certificates also make great giveaways for contests or community fundraisers!