You feel like your business could do better, but you aren’t quite sure how to attract new customers. Should you dress up in a chicken suit and stand outside to wave people in? Somehow that isn’t what you were envisioning when you decided to start a business. Maybe a newspaper ad is the answer? You tried that before and weren’t really happy with the result. No, there has to be a better solution. Then, a fellow small business owner mentions postcard marketing to you. Now postcards, you can do!

Postcard marketing is a great way to test out different sales and discounts on a limited group of people to see how well they work. You know that a sale that turns out to be too good a deal is limited to the number of people you mailed the coupon too. If the sale works just right, you can simply order a much larger set of cards and send them to a larger group of potential customers.

Another reason postcards work well for sale offers is that people dont need to remember to put the paper aside to clip out a coupon. The postcard can go right in a purse or get tucked in a car visor, which means it is much more likely to be used.