It’s no secret – promoting your brand in today’s unstable business climate can be difficult. You may have reached out to your customers with direct mail and traditional advertising. And while these conventional marketing methods are essential for promoting your products and services – what can you do to advertise your business for pennies on the dollar?

How about investing in a promotional product like T-Shirts? These inexpensive marketing tools are often overlooked, but can do wonders in increasing visibility for your business. Keep reading to discover three questions you need to ask yourself before getting started.

What Suits My Business and My Customer Base?

It’s always important to keep this in mind. You want to reflect your business while being relevant to your customer base. If your product affirms your brand image, you’ll communicate your reliability as a consistent brand. T-Shirts are a versatile promotional product because they suit a variety of different businesses. Whether you’re a spa, realty company or landscaping or construction business – these handy products make excellent giveaways that suit a range of industries.

How Can I Increase My Visibility and Earn More Revenue?

It’s important to remember that the information you include on your promotional T-Shirt is just as important as the T-Shirt itself. Always make sure to include your company name, logo, contact information and website address so customers will always have your information at hand. And to really up the ante, you can include a special offer or promotional discount.

How Can I Use T-Shirts Within My Business?

T-Shirts can work double duty for your business. If you think this promotional item can only be used for your external customers – think again! Improve the morale of your internal customers, or employees, by offering them a T-Shirt as an incentive for a job well done. Doing so will motivate your employees and demonstrate your dedication to them. Also, when your employees proudly sport your promotional T-shirt, they will also be walking brand ambassadors for your business. 

And don’t forget about company sponsored activities like outings, picnics, or other special events. Customized T-Shirts are a great way to promote the event while boosting company pride and publicity.

Get Started

Now you’re ready to boost your marketing portfolio! Keep in mind: promotional marketing doesn’t take a lot of time, energy or money. It’s so easy.  And with Vistaprint, you can cost effectively build promotional products like T-Shirts into your overall marketing plan with little hassle and money.