Every day, all sorts of people interact with your business including employees, customers, clients and vendors. Part of creating a successful business is to project an image that will keep customers coming back and employees and vendors happy when working with you. In order to keep up a consistently professional, reliable and confident face for your business, you have to pay attention to the details and not just look at the big picture. Take every opportunity available to display your business’s brand identity and to market your business. Business checks are a perfect example of something small that can make a big difference.

The obvious way to market your business with checks is to choose a design that fits your business’s [personality. While you might think the kittens-playing-with-yarn checks are adorable or that the tiger print checks reflect your personal go-get-‘em attitude, they might not accurately reflect your business’s industry or image. When choosing your design, think about the impression you want to make on your customers and the people you work with. Do you want to be perceived as lighthearted or serious, radical or conservative? If you’re still not sure what to choose, think about your industry and consider choosing a design that literally represents what your business does.

While the design of your business checks is important, it’s not the only element that contributes to the development of your brand. Here are three more ways to make your business checks work for you:

1) Add a Personal or Business Message

Reinforce your business’s message by including your company slogan, a guarantee or a fact about your business on your checks. Whenever possible, you want to partner your business name with your tagline or a short phrase about your business. This will help people remember you and will also help them associate your business with your services or guarantee.

2) Add a Monogram

Do you want to portray your business as classic, conservative or elegant? Then consider adding a monogram to your business checks. Choose from up to eight monogram options for each letter of the alphabet. Each monogram comes in a different font and style, providing you with plenty of variety.

3) Add an Icon

Maybe you think the more elaborate check designs are too overwhelming for your business identity, but the more basic-looking checks are too plain. How do you find a happy medium? Icons can be a subtle, yet effective way of sprucing up a business check with a simple design. Choose from over a hundred options, spanning a variety of industries. Whether you are going for cute and fun, modern and geometric or elegant and conservative, you’ll be sure to find the icon you’re looking for.

With so many different ways to customize your business checks, you should have no problem creating an image that reflects the essence of your business. Now, put those checks to work as marketing materials for your business!