Setting Up Your T-Shirt Design
When you are designing a printed t-shirt, there are several factors that you will want to keep in mind. The first is what you want to put on the shirt itself. If you are using the t-shirt as a marketing device, it makes sense to include your company name, telephone number, and perhaps even a Web address. That may seem like common sense, but you will also want to think about the size of these items.
Small fonts can be difficult to read and therefore defeat the purpose of using a t-shirt for more visibility, so make sure that you use a size that is large enough. Another thing to keep in mind is the type of font you use. Some fancy fonts can be a little hard to read, or have numbers that are difficult to discern. Try typing the information out first, then review it and see if everything looks clear and readable.
If you are using the t-shirt as a giveaway item, you may want to include an e-mail address as part of the design. Providing people with several different ways to get in touch means that you are making it convenient for them, which is a smart marketing move. It may help to think of the t-shirt as a business card in cloth form.
Another thing to think about is the time of year that you will be using the shirts. VistaPrint offers both long and short-sleeved t-shirts, so it may be a good idea to get the one that is most appropriate for the season that you will be using them. If you want, you can get some of each so that you have a bit of variety.
The logo is another thing to examine. Will your logo work on a t-shirt? If it is extremely detailed or needs to be very large in order to read well, you may need to adjust it a bit. VistaPrint can help you come up with a design for one if you don’t already have something that you like. Logos add a nice touch to business shirts, so taking the time to set one up for the t-shirt is a great idea.
There are numerous factors to take into account when you are designing a t-shirt for marketing purposes. If you are able to address these issues ahead of time, you’ll have a tool that can help you grow your business for years to come.

