You’re making new business cards and you are going to hand them out to everyone you see, using the new quick card draw method you’ve been practicing. You’ve gotten so good at whipping those cards out that you’re beginning to feel like a modern gunslinger. However, you have to wonder how long the recipients will hold onto your cards after you hand them out. Is there a way to make people want to keep business cards around?

To turn your business cards into something people will want to keep, take a look at that valuable blank space on their backs. This is where smart business people do something that helps turn their cards into keepers — they put something useful in that blank space. Can’t think of anything? Try one of these ideas:

• Measurement conversions are a challenge for most people. If you have a business that relates to cooking or other household tasks, use the option to type in a company message on the back of your cards and create a measurement conversion chart.
• Small calendars are always handy for people who just want to check the date. VistaPrint actually has the option to include a calendar that has already been designed on the back of business cards.
• A tasty, but simple recipe that can fit on the back of the card is always a fun option for businesses geared toward moms or kids.
• Logic puzzles are a good fit for almost any business and may turn your card into something that gets passed around the office as everyone tries to solve them.