As a small business owner, you are always looking for ways to get more bang for your buck.  One easy way to do this is by trimming your ads.  Look at some of your marketing materials and decide if any of them can be reduced in size.  For example, instead of sending out a postcard featuring one promotional deal, split the card in half and feature two separate offerings.  Keep the text short and sweet.  Consumers want to understand the ad within a few seconds. 

Go through your brochures, too.  Can you edit or update the content? Free up some space by removing boring graphics?