You’ve got some absolutely amazing business cards. Believe it or not, these cards match the colors you’ve chosen for your brick and mortar business. In fact, you like the cards so much that you’re going to order stationary, your postcards and your promotional fridge magnets. Then, you see there’s an option for custom web design through the site, too. Since you are a detail oriented person who believes that a brown belt can only go with brown shoes, you are all for having everything match, from the business cards to the website. However, you have to wonder if you are going too far. Is using the same design for everything okay? Absolutely!

When you develop the same look for all of your business promotional materials, your site and even your checks, you are creating something that is known in the business world as a brand. A well developed brand is a great thing to have, because customers associate you with certain characteristics and develop trust and loyalty when they see these things over and over again. They will subconsciously begin to look for your colors, fonts and logo when they are looking for a service or product that your company provides.