Advertising can be done in many different ways. You can choose to send out postcards, create a television commercial or display some sort of signage. Some advertising methods can be extremely expensive – like radio and TV ads, but that doesn’t mean you have to spend a lot of money to create an effective marketing campaign for your business.

Car door magnets are the perfect example of inexpensive, yet hard-working advertising materials. Instead of getting a fancy paint job on your company pick-up truck or van, which can be a costly endeavor, consider creating a car door magnet instead. Car door magnets can help brand your vehicles so that you are recognizable to customers. At the same time, they can also make non-customers aware of your business. Because car door magnets at Vistaprint are so affordable, if they are able to bring just a few new customers to your business, they’ll have already paid for themselves.

While you’ll definitely want to brand any company-owned vehicles, if you work from home or want to do a little extra advertising on the side, you can use car door magnets on your personal or family car. No matter where you go – on the highway, in a parking lot, stopped at a traffic light, sitting in someone’s driveway – you’ll get exposure for your business. Best of all, car door magnets are non-stop advertising. You don’t have to keep paying someone else to run your ad and you don’t have to worry about someone “changing the channel.” They are simply out there for anyone to happen upon and read.

Make the Most of a Millisecond

Your car might always be on the move, so how do you ensure that your potential customers see you? To create an effective car door magnet, you’ll want to choose a design that not only reflects your business’s brand identity and industry, but one that will stand out and catch the eye of passersby. For instance, if you have a navy colored vehicle, you’re not going to want a car door magnet with a lot of navy in the design. Instead, choose opposite colors like white, yellow or orange to really make your magnet stand out. You will also want to include your logo for instant brand recognition.

Because car door magnets provide advertising on the move, many of the people looking at it will only see your signage for just a few seconds. This means you need to keep text to a minimum. Consider what you want potential customers to know the most about your business, then choose the top 3 or 4 things in that list and put those on your magnet. Often this information includes your company name, slogan, phone number and website.

For more round-the-clock advertising, try other forms of signage as well. Banners, lawn signs and window decals are other affordable marketing options that will help get the word out about your business.