When marketing your business, you need to do anything you can to stand out from the competition.  However, you don’t have the time or money for crazy marketing techniques.  Simple steps such as thinking vertical can make all the difference.

When designing your marketing materials, consider a vertical design.  For example, an eye-catching vertical business card would stand out against a handful of horizontal ones.  Vertical designs are different and allow for graphics that may not be possible otherwise.  Try designing vertical posters and banners too!