If you’ve ever fired off a quick e-card or email to express your gratitude or another sentiment, then you’re fully aware of the limitations of modern communication. Sure, your obligation to say “thanks”, wish someone …

In today’s digital age, it may seem that traditional correspondence is a relic of the past. Why use snail mail when you can communicate instantly with customers and colleagues? Most businesses now use email for …

Every day, all sorts of people interact with your business including employees, customers, clients and vendors. Part of creating a successful business is to project an image that will keep customers coming back and employees …

If you’re a savvy small business owner, you most certainly understand the power of marketing and what it can do for your business. Maybe you’ve already invested in quality business cards, brochures, postcards, flyers and …

There is a lot of talk about “going green” these days.  Today’s consumers are expressing a growing interest in sustainability.  As a business owner, it is important that you keep these interests in mind while …

They say that in the business world, “FREE” is the key.  The word “Free” should be on your mind when designing all of your marketing materials.  Consider creating some promotional items, or free gifts with …

As a small business owner, you are always looking for ways to get more bang for your buck.  One easy way to do this is by trimming your ads.  Look at some of your marketing …

In marketing, as in life, it is important to keep things fresh.  When we become complacent, we are unable to thrive.  However, when we expose ourselves to new things, our senses come alive.
As a small …

Clearly defining a business strategy is important for the success of any business. It not only sets goals for your company to reach but also gets everyone on the same page so they can all …

There is a saying, “Love the press and the press will love you.”  Local media can be a small business’s best friend, especially during those slow summer months.  Try to attract local media to your …