T-Shirts And The Small Business
Personalized t-shirts are a great tool for marketing any business. You can include your logo, telephone number or whatever information you like on the shirt. Not only will this help raise your business profile, but it also helps to give your company a very professional image.
T-shirts are a great idea for small businesses that can’t afford to purchase uniforms. They create a cohesive look, and help promote the company brand. The design doesn’t have to be overly elaborate; you can even opt to do a small “pocket-sized” logo to keep things simple. The idea is to have everyone that works for you dress the same so that you can begin to create a company identity that is consistent and recognizable.
Have employees pair the custom t-shirts with blue jeans or dark slacks to give the look a more “pulled together” feel. You may also want to consider adding hats to the unofficial uniform as a way of adding just a bit more to the package. The t-shirt and hat combination is a great choice and looks smart on employees.
If you can come up with a snappy slogan for your company, it is a good idea to add that to the t-shirt design. Slogans are catchy phrases that help describe what your company does or sells, and they help people remember your business. They tend to be short and to the point, and the best ones are easy to recall. Brainstorm some ideas and see if you can find something that suits your company.
Logos are another thing that are often used on business t-shirts. If you don’t already have one, it is worth spending a little bit of time on. Since a logo is a visual representation of your company, it can be a great tool to have in terms of marketing. Logos don’t have to be complex, but the more they tie in to your line of work, the better they will do the job of branding. Sketch up some designs, or let VistaPrint help you find something appropriate; we help people with these types of marketing projects all the time.
Decide what information you want to have on your t-shirts. Are you happy with just a logo and Website? Do you want a location on the shirt as well? What about a phone number? Try out a few different designs and see what appeals most to you. Check in with other people for their input before finalizing on a particular look. You may even want to select a few different designs and have the employees or customers vote for the one they like the best.

