Small businesses may want to take advantage of printed announcements for a variety of different reasons. They can be useful for letting customers know that you are relocating to a new area. They can get the word out about new services or big sales. They can even let people know that you are moving into the neighborhood. Don’t forget these simple tools–they can make sure that you stay in touch with your customers.

Moving can be hard on a small business, but sometimes it is necessary. Whether you have outgrown the old storefront or simply need a more cost-effective place to set up shop, it is important to let customers know where you will be going before you leave. Sending out a mailer is a great way to accomplish this–especially if you already have a list of your regular customers. It is an inexpensive way to help insure that you don’t lose their business. If people don’t know where you went, they may not search to find you. The announcement can help make sure that doesn’t happen.

Take a look at VistaPrint’s templates and see if something there suits you, or design your own mailer. Make sure you highlight your new address and telephone number so that customers can make the change. You may want to point out if you have a Website as well–people can always go there if they can’t remember the new information.

Announcements also work great for sales and specials. You can make the mailer look like a coupon, a poster or just about anything else you like. These items work well for targeted mailings as they let your customer base in on the latest happenings. Since VistaPrint keeps costs reasonable, you can even do promotions like this on a regular basis. Try this idea out and see how it works for your business.

You can also use announcements to let people know that you have moved into a particular area. This type of mailer can help raise your visibility in the community when you first arrive. See if you can contact the local paper and have them come out to do a story on you–then time the announcement shortly before or after. This type of combination approach is a great way to get noticed and begin to let people know about your goods or services.

The announcement can be a great business tool if you know how and when to use it. Don’t limit yourself to those things mentioned here–use them for whatever you think is best. Ask yourself what you want to tell your customers and then use the announcement to get the word out.