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Sometimes, with the flurry that encompasses an office move, you might forget to take care of important move-related business tasks until all the moving boxes are unpacked. But there are a few tasks that shouldn’t wait. And don’t forget that move-time is a good time to take advantage of certain marketing opportunities.
Update Contact Info on All Brand Materials
Your business brand includes the whole package—your identity as the owner, your staff, your products or services and your customers’ perceptions. Be sure to heighten your small business brand awareness after moving.
Highlight Your New Location
As much as we like to think that all the brand awareness and marketing focus should be on our online presence, the brick and mortar identity is still critical. Use these tools to reinforce recognition of your new location.
Use a Social Media Marketing Opportunity
Even if clients find your small business online, it’s still important to update your location information. Use social media to get the word out.
P2P: Meet and Greet
Meet your new neighbors in old-school person-to-person mode. Do some reconnaissance in the new location to get to know your neighborhood businesses. You may have met nearby business owners when you were scouting out your new location. Reintroduce yourself and let them know you’ve moved in. A nice gesture would be to offer them a “new neighbor” discount on your products or services.
No matter the size of your business, moving it to a new location takes precise planning. A good moving coordinator combines the organizational and people skills of a PR specialist with the quick-response reflexes of …
Most people settle into a new home in stages. They start with the basics like setting up the kitchen and bedrooms. But if you operate your business out of your home, getting it operational and …
Moving your business presents distinct challenges. Whether you’re moving a home office within the home or moving your small business to a new location, both take heavy-duty planning. This is when being a compulsive list-maker …
Selling a home when you’re moving is not easy in today’s real estate market. An open-house to sell your home prior to moving is a good way to get lots of people in your door, …
Moving a small business is no easy task. Whether you’re a B2B sole proprietor moving your family, which means, as a side effect, your business will also move, or a small corporation that’s decided to …
Are you thinking of moving your business? There are a number of reasons businesses decide to relocate their corporate headquarters. Some of the reasons a company might move include:
To enjoy a lower cost of …
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Giving out a promotional product that has a practical use will have a better chance of lasting longer in the hands of your prospects and customers – like keychains. Add your logo and tagline to …